Meeting sales director Kristofer Johansson
Introduction to Sjöö Sandström
Introduction to Sjöö Sandström
Introduction to Sjöö Sandström
Introduction to Sjöö Sandström
Sjöö Sandström is a prestigious Swedish watchmaker known for its commitment to craftsmanship, innovation, and design.
Founded in the late 20th century, the company ‘has carved a niche for itself in the luxury watch industry by combining traditional Swedish engineering with contemporary design aesthetics.
Sjöö Sandström is a prestigious Swedish watchmaker known for its commitment to craftsmanship, innovation, and design.
Founded in the late 20th century, the company ‘has carved a niche for itself in the luxury watch industry by combining traditional Swedish engineering with contemporary design aesthetics.
Sjöö Sandström is a prestigious Swedish watchmaker known for its commitment to craftsmanship, innovation, and design.
Founded in the late 20th century, the company ‘has carved a niche for itself in the luxury watch industry by combining traditional Swedish engineering with contemporary design aesthetics.
Sjöö Sandström is a prestigious Swedish watchmaker known for its commitment to craftsmanship, innovation, and design.
Founded in the late 20th century, the company ‘has carved a niche for itself in the luxury watch industry by combining traditional Swedish engineering with contemporary design aesthetics.
The brand essence
The brand essence
The brand essence
The brand essence
Their timepieces are not just tools for measuring time but are also considered as pieces of art that reflect the wearer's style and sophistication.
Sjöö Sandström watches are celebrated for their precision, quality, and elegance, appealing to connoisseurs and enthusiasts who appreciate the finer details in horology.
Sjöö Sandström's reputation in the market is built on its dedication to quality and exclusivity, with each watch crafted to meet rigorous standards of excellence.
The company's commitment to excellence and its Swedish roots has helped it to establish a strong brand presence both in Scandinavia and internationally, making it a symbol of luxury and refinement in the watchmaking industry.
Their timepieces are not just tools for measuring time but are also considered as pieces of art that reflect the wearer's style and sophistication.
Sjöö Sandström watches are celebrated for their precision, quality, and elegance, appealing to connoisseurs and enthusiasts who appreciate the finer details in horology.
Sjöö Sandström's reputation in the market is built on its dedication to quality and exclusivity, with each watch crafted to meet rigorous standards of excellence.
The company's commitment to excellence and its Swedish roots has helped it to establish a strong brand presence both in Scandinavia and internationally, making it a symbol of luxury and refinement in the watchmaking industry.
Their timepieces are not just tools for measuring time but are also considered as pieces of art that reflect the wearer's style and sophistication.
Sjöö Sandström watches are celebrated for their precision, quality, and elegance, appealing to connoisseurs and enthusiasts who appreciate the finer details in horology.
Sjöö Sandström's reputation in the market is built on its dedication to quality and exclusivity, with each watch crafted to meet rigorous standards of excellence.
The company's commitment to excellence and its Swedish roots has helped it to establish a strong brand presence both in Scandinavia and internationally, making it a symbol of luxury and refinement in the watchmaking industry.
Their timepieces are not just tools for measuring time but are also considered as pieces of art that reflect the wearer's style and sophistication.
Sjöö Sandström watches are celebrated for their precision, quality, and elegance, appealing to connoisseurs and enthusiasts who appreciate the finer details in horology.
Sjöö Sandström's reputation in the market is built on its dedication to quality and exclusivity, with each watch crafted to meet rigorous standards of excellence.
The company's commitment to excellence and its Swedish roots has helped it to establish a strong brand presence both in Scandinavia and internationally, making it a symbol of luxury and refinement in the watchmaking industry.
Meeting sales director Kristofer Johansson
Meeting sales director Kristofer Johansson
Key challenges identified
Key challenges identified
Key challenges identified
Key challenges identified
Sjöö Sandström's venture into email marketing with Mailchimp revealed significant gaps between the platform's offerings and our high-end branding needs.
Achieving mere average open rates was insufficient in the context of luxury watch marketing, where engagement quality is paramount.
Delays in the email design-to-dispatch process, dubbed Time-to-Publish, risked missing crucial market opportunities, underscoring the luxury sector's demand for impeccable timing.
Sjöö Sandström's venture into email marketing with Mailchimp revealed significant gaps between the platform's offerings and our high-end branding needs.
Achieving mere average open rates was insufficient in the context of luxury watch marketing, where engagement quality is paramount.
Delays in the email design-to-dispatch process, dubbed Time-to-Publish, risked missing crucial market opportunities, underscoring the luxury sector's demand for impeccable timing.
Sjöö Sandström's venture into email marketing with Mailchimp revealed significant gaps between the platform's offerings and our high-end branding needs.
Achieving mere average open rates was insufficient in the context of luxury watch marketing, where engagement quality is paramount.
Delays in the email design-to-dispatch process, dubbed Time-to-Publish, risked missing crucial market opportunities, underscoring the luxury sector's demand for impeccable timing.
Sjöö Sandström's venture into email marketing with Mailchimp revealed significant gaps between the platform's offerings and our high-end branding needs.
Achieving mere average open rates was insufficient in the context of luxury watch marketing, where engagement quality is paramount.
Delays in the email design-to-dispatch process, dubbed Time-to-Publish, risked missing crucial market opportunities, underscoring the luxury sector's demand for impeccable timing.
“What truly sets Anaphora apart is their deep understanding of the luxury market's nuances, ensuring that every digital interaction is an authentic extension of our brand's heritage and values.“
Kristofer Johansson
Kristofer Johansson
Kristofer Johansson
Kristofer Johansson
Sales Director, Sjöö Sandström
Without Anaphora
Without Anaphora
Without Anaphora
Without Anaphora
Weak engagement
Weak engagement
Weak engagement
Weak engagement
Open rates fell short of luxury standards.
Open rates fell short of luxury standards.
Open rates fell short of luxury standards.
Open rates fell short of luxury standards.
Time-to-publish delays
Time-to-publish delays
Time-to-publish delays
Time-to-publish delays
Slow email process risked market opportunities.
Slow email process risked market opportunities.
Slow email process risked market opportunities.
Slow email process risked market opportunities.
No brand compliance
No brand compliance
No brand compliance
No brand compliance
Design limitations led to inconsistent brand representation.
Design limitations led to inconsistent brand representation.
Design limitations led to inconsistent brand representation.
Design limitations led to inconsistent brand representation.
Hard to get started
Hard to get started
Hard to get started
Hard to get started
Low usability and steep learning curves.
Low usability and steep learning curves.
Low usability and steep learning curves.
Low usability and steep learning curves.
Unmet market standards
Unmet market standards
Unmet market standards
Unmet market standards
Challenges meeting luxury market expectations.
Challenges meeting luxury market expectations.
Challenges meeting luxury market expectations.
Challenges meeting luxury market expectations.
Productivity gaps
Productivity gaps
Productivity gaps
Productivity gaps
Processes and software lacks speed and efficiency.
Processes and software lacks speed and efficiency.
Processes and software lacks speed and efficiency.
Processes and software lacks speed and efficiency.
Wins and insights
Wins and insights
Wins and insights
Wins and insights
Transitioning to Anaphora's digital marketing platform transformed our brand’s communication strategy.
The most striking evidence was our email open rates, which jumped from the industry average of 35-40% to over 70% with Anaphora.
This leap wasn’t just a number; it reflected a deeper engagement and stronger connection with our audience.
Anaphora’s advanced segmentation and personalization made our emails a welcome sight in customers’ inboxes, eagerly anticipated and consistently opened.
For a luxury brand, where every interaction tells our story, this increase in open rates marked a more meaningful engagement, captivating and drawing customers into our world with each email.
Transitioning to Anaphora's digital marketing platform transformed our brand’s communication strategy.
The most striking evidence was our email open rates, which jumped from the industry average of 35-40% to over 70% with Anaphora.
This leap wasn’t just a number; it reflected a deeper engagement and stronger connection with our audience.
Anaphora’s advanced segmentation and personalization made our emails a welcome sight in customers’ inboxes, eagerly anticipated and consistently opened.
For a luxury brand, where every interaction tells our story, this increase in open rates marked a more meaningful engagement, captivating and drawing customers into our world with each email.
Transitioning to Anaphora's digital marketing platform transformed our brand’s communication strategy.
The most striking evidence was our email open rates, which jumped from the industry average of 35-40% to over 70% with Anaphora.
This leap wasn’t just a number; it reflected a deeper engagement and stronger connection with our audience.
Anaphora’s advanced segmentation and personalization made our emails a welcome sight in customers’ inboxes, eagerly anticipated and consistently opened.
For a luxury brand, where every interaction tells our story, this increase in open rates marked a more meaningful engagement, captivating and drawing customers into our world with each email.
Transitioning to Anaphora's digital marketing platform transformed our brand’s communication strategy.
The most striking evidence was our email open rates, which jumped from the industry average of 35-40% to over 70% with Anaphora.
This leap wasn’t just a number; it reflected a deeper engagement and stronger connection with our audience.
Anaphora’s advanced segmentation and personalization made our emails a welcome sight in customers’ inboxes, eagerly anticipated and consistently opened.
For a luxury brand, where every interaction tells our story, this increase in open rates marked a more meaningful engagement, captivating and drawing customers into our world with each email.
“Partnering with Anaphora has been a game-changer for Sjöö Sandström.”
Kristofer Johansson
Kristofer Johansson
Kristofer Johansson
Kristofer Johansson
Sales Director, Sjöö Sandström
Marketing Coordinator, Bentley Lyon
Marketing Coordinator, Bentley Lyon
The Anaphora impact
The Anaphora impact
The Anaphora impact
The Anaphora impact
Digital strategy
Digital strategy
Digital strategy
Digital strategy
Revolutionized our brand’s digital communication.
Revolutionized our brand’s digital communication.
Revolutionized our brand’s digital communication.
Revolutionized our brand’s digital communication.
Boosted open rates
Boosted open rates
Boosted open rates
Boosted open rates
Achieved 70%+ open rate, surpassing 35-40% average.
Achieved 70%+ open rate, surpassing 35-40% average.
Achieved 70%+ open rate, surpassing 35-40% average.
Achieved 70%+ open rate, surpassing 35-40% average.
Brand compliance
Brand compliance
Brand compliance
Brand compliance
Standardized email and event templates.
Standardized email and event templates.
Standardized email and event templates.
Standardized email and event templates.
Personalization
Personalization
Personalization
Personalization
Anaphora made emails relevant and memorable.
Anaphora made emails relevant and memorable.
Anaphora made emails relevant and memorable.
Anaphora made emails relevant and memorable.
Stronger storytelling
Stronger storytelling
Stronger storytelling
Stronger storytelling
Each interaction enriched our luxury brand's story.
Each interaction enriched our luxury brand's story.
Each interaction enriched our luxury brand's story.
Each interaction enriched our luxury brand's story.
Increased engagement
Increased engagement
Increased engagement
Increased engagement
Engaged customers deeply with each send out.
Engaged customers deeply with each send out.
Engaged customers deeply with each send out.
Engaged customers deeply with each send out.
Transforming digital presence with Anaphora
Transforming digital presence with Anaphora
Transforming digital presence with Anaphora
Transforming digital presence with Anaphora
Our engagement with Sjöö Sandström commenced amidst challenges inherent to their previous digital communication tools, which were not adequately reflecting the brand's prestigious essence.
Hindered by extended deployment times, restrictive design capabilities, and an interface that detracted from operational efficiency, their digital presence was in need of refinement.
Our engagement with Sjöö Sandström commenced amidst challenges inherent to their previous digital communication tools, which were not adequately reflecting the brand's prestigious essence.
Hindered by extended deployment times, restrictive design capabilities, and an interface that detracted from operational efficiency, their digital presence was in need of refinement.
Our engagement with Sjöö Sandström commenced amidst challenges inherent to their previous digital communication tools, which were not adequately reflecting the brand's prestigious essence.
Hindered by extended deployment times, restrictive design capabilities, and an interface that detracted from operational efficiency, their digital presence was in need of refinement.
Our engagement with Sjöö Sandström commenced amidst challenges inherent to their previous digital communication tools, which were not adequately reflecting the brand's prestigious essence.
Hindered by extended deployment times, restrictive design capabilities, and an interface that detracted from operational efficiency, their digital presence was in need of refinement.
The Anaphora impact
The Anaphora impact
The Anaphora impact
The Anaphora impact
This significant leap not only underscored the enhanced engagement with their audience but also affirmed the alignment of Anaphora's solutions with the high standards of luxury communication.
This significant leap not only underscored the enhanced engagement with their audience but also affirmed the alignment of Anaphora's solutions with the high standards of luxury communication.
This significant leap not only underscored the enhanced engagement with their audience but also affirmed the alignment of Anaphora's solutions with the high standards of luxury communication.
This significant leap not only underscored the enhanced engagement with their audience but also affirmed the alignment of Anaphora's solutions with the high standards of luxury communication.
70
%
Click-to-open-rate
Click-to-open-rate
Click-to-open-rate
Click-to-open-rate
Industry average
9-25%
Industry average
9-25%
Industry average
9-25%
Industry average
9-25%
4
%
Click-through-rate
Click-through-rate
Click-through-rate
Click-through-rate
Industry average
2.62%
Industry average
2.62%
Industry average
2.62%
Industry average
2.62%
The introduction of Anaphora's platform was the catalyst for transformation.
The outcome was a testament to the platform's efficacy, with email open rates ascending from the industry norm of 35-40% to an extraordinary 70% and beyond.
In essence, our collaboration with Sjöö Sandström transcended the mere implementation of a tool; it was a strategic partnership that rejuvenated their digital narrative, ensuring that every communication mirrored the brand's commitment to excellence and craftsmanship.
The introduction of Anaphora's platform was the catalyst for transformation.
The outcome was a testament to the platform's efficacy, with email open rates ascending from the industry norm of 35-40% to an extraordinary 70% and beyond.
In essence, our collaboration with Sjöö Sandström transcended the mere implementation of a tool; it was a strategic partnership that rejuvenated their digital narrative, ensuring that every communication mirrored the brand's commitment to excellence and craftsmanship.
The introduction of Anaphora's platform was the catalyst for transformation.
The outcome was a testament to the platform's efficacy, with email open rates ascending from the industry norm of 35-40% to an extraordinary 70% and beyond.
In essence, our collaboration with Sjöö Sandström transcended the mere implementation of a tool; it was a strategic partnership that rejuvenated their digital narrative, ensuring that every communication mirrored the brand's commitment to excellence and craftsmanship.
The introduction of Anaphora's platform was the catalyst for transformation.
The outcome was a testament to the platform's efficacy, with email open rates ascending from the industry norm of 35-40% to an extraordinary 70% and beyond.
In essence, our collaboration with Sjöö Sandström transcended the mere implementation of a tool; it was a strategic partnership that rejuvenated their digital narrative, ensuring that every communication mirrored the brand's commitment to excellence and craftsmanship.
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST