How Porsche Cars North America turns employees into brand ambassadors

Porsche Cars North America

Porsche Cars North America

Executive summary

Executive summary

Executive summary

Executive summary

Porsche Cars North America (PCNA) faced a challenge: how to connect a diverse, dispersed workforce with consistent, on-brand communications for more than 1400 team members representing 15 entities across North America. The problem? Fragmented systems and outdated tools like Outlook made internal messaging time-consuming, inconsistent, and prone to errors.

The goal? Find a solution to ensure the right message meets the right audience at the right time.

Porsche Cars North America (PCNA) faced a challenge: how to connect a diverse, dispersed workforce with consistent, on-brand communications for more than 1400 team members representing 15 entities across North America. The problem? Fragmented systems and outdated tools like Outlook made internal messaging time-consuming, inconsistent, and prone to errors.

The goal? Find a solution to ensure the right message meets the right audience at the right time.

Porsche Cars North America (PCNA) faced a challenge: how to connect a diverse, dispersed workforce with consistent, on-brand communications for more than 1400 team members representing 15 entities across North America. The problem? Fragmented systems and outdated tools like Outlook made internal messaging time-consuming, inconsistent, and prone to errors.

The goal? Find a solution to ensure the right message meets the right audience at the right time.

Porsche Cars North America (PCNA) faced a challenge: how to connect a diverse, dispersed workforce with consistent, on-brand communications for more than 1400 team members representing 15 entities across North America. The problem? Fragmented systems and outdated tools like Outlook made internal messaging time-consuming, inconsistent, and prone to errors.

The goal? Find a solution to ensure the right message meets the right audience at the right time.

Enter Anaphora

A solution that streamlined communication by offering:

A solution that streamlined communication by offering:

A solution that streamlined communication by offering:

A solution that streamlined communication by offering:

Precise targeting

Precise targeting

Precise targeting

Precise targeting

Tailored messages delivered to the right audience at the right time.

Tailored messages delivered to the right audience at the right time.

Tailored messages delivered to the right audience at the right time.

Tailored messages delivered to the right audience at the right time.

Flawless branding

Flawless branding

Flawless branding

Flawless branding

CI-compliant templates for professional, on-brand communications.

CI-compliant templates for professional, on-brand communications.

CI-compliant templates for professional, on-brand communications.

CI-compliant templates for professional, on-brand communications.

Streamlined event

Streamlined event

Streamlined event

Streamlined event

Management tool to track employee engagement initiatives.

Management tool to track employee engagement initiatives.

Management tool to track employee engagement initiatives.

Management tool to track employee engagement initiatives.

Efficiency at scale

Efficiency at scale

Efficiency at scale

Efficiency at scale

Rapid campaign creation, reducing manual work, and boosting productivity.

Rapid campaign creation, reducing manual work, and boosting productivity.

Rapid campaign creation, reducing manual work, and boosting productivity.

Rapid campaign creation, reducing manual work, and boosting productivity.

The impact?

The impact?

The impact?

The impact?

546

Campaigns sent

211,603

Recipients reached

169,625

Engagement achieved

This story reveals how internal communications, when done right, can turn employees into brand ambassadors, fostering a stronger culture and greater engagement and employer brand - all while saving time.

This story reveals how internal communications, when done right, can turn employees into brand ambassadors, fostering a stronger culture and greater engagement and employer brand - all while saving time.

This story reveals how internal communications, when done right, can turn employees into brand ambassadors, fostering a stronger culture and greater engagement and employer brand - all while saving time.

This story reveals how internal communications, when done right, can turn employees into brand ambassadors, fostering a stronger culture and greater engagement and employer brand - all while saving time.

“Anaphora’s branded inboxes and targeting empower employees to access resources and discover valuable ways to engage - a win for everyone!”

Kathryn Henson

Kathryn Henson

Kathryn Henson

Kathryn Henson

Internal Communications Manager, PCNA

How Porsche Cars North America turn employees into brand ambassadors

How Porsche Cars North America turns employees into brand ambassadors

How Porsche Cars North America turns employees into brand ambassadors

Porsche Cars North America

Porsche Cars North America

Porsche Cars North America

About Porsche Cars North America

About Porsche Cars North America

Porsche Cars North America (PCNA) serves as the official importer of Porsche vehicles in the United States, employing over 500 team members, including employees, contractors, and interns. The HR communications department at PCNA supports 15 Porsche entities across North America, including Porsche Canada, Porsche Latin America, and Porsche Consulting.

Kathryn Henson, who leads internal communications at PCNA, is dedicated to delivering the right messages to the right audiences at the right times—a complex task given the diverse and geographically dispersed employee base.

Porsche Cars North America (PCNA) serves as the official importer of Porsche vehicles in the United States, employing over 500 team members, including employees, contractors, and interns. The HR communications department at PCNA supports 15 Porsche entities across North America, including Porsche Canada, Porsche Latin America, and Porsche Consulting.

Kathryn Henson, who leads internal communications at PCNA, is dedicated to delivering the right messages to the right audiences at the right times—a complex task given the diverse and geographically dispersed employee base.

The reality for PCNA

The reality for PCNA

Before adopting Anaphora, Porsche Cars North America (PCNA) struggled with fragmented communication processes and unorganized data. Employee demographics were scattered across multiple systems, making it difficult to deliver consistent, accurate messages. The lack of a unified platform meant that messages had to be manually tailored for each group—an approach that was both time-consuming and error-prone.

The reliance on Outlook further compounded these challenges. Formatting issues were common, emails lacked brand consistency, and the recipients' experience was unpredictable.

Before adopting Anaphora, Porsche Cars North America (PCNA) struggled with fragmented communication processes and unorganized data. Employee demographics were scattered across multiple systems, making it difficult to deliver consistent, accurate messages. The lack of a unified platform meant that messages had to be manually tailored for each group—an approach that was both time-consuming and error-prone.

The reliance on Outlook further compounded these challenges. Formatting issues were common, emails lacked brand consistency, and the recipients' experience was unpredictable.

“We didn't have the ability to effectively manage targeted communications. Anaphora provides a place for custom list building, efficiently crafting email campaigns and tracking their success.” 

Kathryn Henson

Kathryn Henson

Kathryn Henson

Kathryn Henson

Internal Communications Manager, PCNA

The reality for PCNA

Before adopting Anaphora, Porsche Cars North America (PCNA) struggled with fragmented communication processes and unorganized data. Employee demographics were scattered across multiple systems, making it difficult to deliver consistent, accurate messages. The lack of a unified platform meant that messages had to be manually tailored for each group—an approach that was both time-consuming and error-prone.

The reliance on Outlook further compounded these challenges. Formatting issues were common, emails lacked brand consistency, and the recipients' experience was unpredictable.

About Porsche Cars North America

Porsche Cars North America (PCNA) serves as the official importer of Porsche vehicles in the United States, employing over 500 team members, including employees, contractors, and interns. The HR communications department at PCNA supports 15 Porsche entities across North America, including Porsche Canada, Porsche Latin America, and Porsche Consulting.

Kathryn Henson, who leads internal communications at PCNA, is dedicated to delivering the right messages to the right audiences at the right times—a complex task given the diverse and geographically dispersed employee base.

About Porsche Cars North America

Outlook’s text-heavy, non-image-based format meant internal communications failed to reflect Porsche’s iconic heritage and brand standards.

A major hurdle was managing disorganized data. Team members based at headquarters were listed under various names like “OPD” or “US headquarters,” making audience segmentation a labor-intensive task. Creating accurate mailing lists required manually verifying inconsistent data, increasing the risk of errors and delays.

Porsche Cars North America (PCNA) serves as the official importer of Porsche vehicles in the United States, employing over 500 team members, including employees, contractors, and interns. The HR communications department at PCNA supports 15 Porsche entities across North America, including Porsche Canada, Porsche Latin America, and Porsche Consulting.

Kathryn Henson, who leads internal communications at PCNA, is dedicated to delivering the right messages to the right audiences at the right times—a complex task given the diverse and geographically dispersed employee base.

Outlook’s text-heavy, non-image-based format meant internal communications failed to reflect Porsche’s iconic heritage and brand standards.

A major hurdle was managing disorganized data. Team members based at headquarters were listed under various names like “OPD” or “US headquarters,” making audience segmentation a labor-intensive task. Creating accurate mailing lists required manually verifying inconsistent data, increasing the risk of errors and delays.

Outlook’s text-heavy, non-image-based format meant internal communications failed to reflect Porsche’s iconic heritage and brand standards.

A major hurdle was managing disorganized data. Team members based at headquarters were listed under various names like “OPD” or “US headquarters,” making audience segmentation a labor-intensive task. Creating accurate mailing lists required manually verifying inconsistent data, increasing the risk of errors and delays.

The reality for PCNA

Before adopting Anaphora, Porsche Cars North America (PCNA) struggled with fragmented communication processes and unorganized data. Employee demographics were scattered across multiple systems, making it difficult to deliver consistent, accurate messages. The lack of a unified platform meant that messages had to be manually tailored for each group—an approach that was both time-consuming and error-prone.

The reliance on Outlook further compounded these challenges. Formatting issues were common, emails lacked brand consistency, and the recipients' experience was unpredictable.

Outlook’s text-heavy, non-image-based format meant internal communications failed to reflect Porsche’s iconic heritage and brand standards.The reliance on Outlook further compounded these challenges. Formatting issues were common, emails lacked brand consistency, and the recipients' experience was unpredictable.

A major hurdle was managing disorganized data. Team members based at headquarters were listed under various names like “OPD” or “US headquarters,” making audience segmentation a labor-intensive task. Creating accurate mailing lists required manually verifying inconsistent data, increasing the risk of errors and delays.

The solution

Streamlined communication with Anaphora

Streamlined communication with Anaphora

Streamlined communication with Anaphora

Streamlined communication with Anaphora

With Anaphora, everyday communication obstacles were eliminated. The platform provided a centralized system where data was organized and standardized, enabling Kathryn to target audiences with precision, benchmark success and continue to improve.

The result? The right message to the right audience, at the right time, empowering the communication team to influence culture, manage change and access resources that enhance the employee experience.

With Anaphora, everyday communication obstacles were eliminated. The platform provided a centralized system where data was organized and standardized, enabling Kathryn to target audiences with precision, benchmark success and continue to improve.

The result? The right message to the right audience, at the right time, empowering the communication team to influence culture, manage change and access resources that enhance the employee experience.

With Anaphora, everyday communication obstacles were eliminated. The platform provided a centralized system where data was organized and standardized, enabling Kathryn to target audiences with precision, benchmark success and continue to improve.

The result? The right message to the right audience, at the right time, empowering the communication team to influence culture, manage change and access resources that enhance the employee experience.

With Anaphora, everyday communication obstacles were eliminated. The platform provided a centralized system where data was organized and standardized, enabling Kathryn to target audiences with precision, benchmark success and continue to improve.

The result? The right message to the right audience, at the right time, empowering the communication team to influence culture, manage change and access resources that enhance the employee experience.

Key benefits included

Key benefits included

Key benefits included

Key benefits included

Targeted messaging

Targeted messaging

Targeted messaging

Targeted messaging

With Anaphora, Kathryn led smarter targeting—ensuring the right message reached the right people.

With Anaphora, Kathryn led smarter targeting—ensuring the right message reached the right people.

With Anaphora, Kathryn led smarter targeting—ensuring the right message reached the right people.

With Anaphora, Kathryn led smarter targeting—ensuring the right message reached the right people.

On-brand content

On-brand content

On-brand content

On-brand content

With Anaphora’s templates, Kathryn delivered professional, on-brand communications every time.

With Anaphora’s templates, Kathryn delivered professional, on-brand communications every time.

With Anaphora’s templates, Kathryn delivered professional, on-brand communications every time.

With Anaphora’s templates, Kathryn delivered professional, on-brand communications every time.

Operational efficiency

Operational efficiency

Operational efficiency

Operational efficiency

Anaphora’s interface enabled Kathryn to move fast—creating and sending campaigns with ease.

Anaphora’s interface enabled Kathryn to move fast—creating and sending campaigns with ease.

Anaphora’s interface enabled Kathryn to move fast—creating and sending campaigns with ease.

Anaphora’s interface enabled Kathryn to move fast—creating and sending campaigns with ease.

Impact

Impact

Impact

Improved efficiency and engagement

Improved efficiency and engagement

Improved efficiency and engagement

Improved efficiency and engagement

Anaphora transformed internal communication at PCNA by making messages more engaging and accessible.

The improved efficiency allowed HR teams to redirect time and resources to more strategic initiatives, enhancing employee engagement across the board.

Anaphora transformed internal communication at PCNA by making messages more engaging and accessible.

The improved efficiency allowed HR teams to redirect time and resources to more strategic initiatives, enhancing employee engagement across the board.

Anaphora transformed internal communication at PCNA by making messages more engaging and accessible.

The improved efficiency allowed HR teams to redirect time and resources to more strategic initiatives, enhancing employee engagement across the board.

Anaphora transformed internal communication at PCNA by making messages more engaging and accessible.

The improved efficiency allowed HR teams to redirect time and resources to more strategic initiatives, enhancing employee engagement across the board.

The impact?

The impact?

The impact?

The impact?

546

Campaigns sent

211,603

Recipients reached

169,625

Engagement achieved

“Anaphora didn’t just improve how we send messages—it transformed how our employees engage with them, creating a more connected and informed workforce, as reflected in our employee engagement numbers.''

Kathryn Henson

Kathryn Henson

Kathryn Henson

Kathryn Henson

Internal Communications Manager, PCNA

Kathryn's success with Anaphora has inspired platform adoption for other use cases within PCNA and across other companies within Porsche Group in North America, as stakeholders have recognized its efficiency and branding benefits. 

Kathryn's success with Anaphora has inspired platform adoption for other use cases within PCNA and across other companies within Porsche Group in North America, as stakeholders have recognized its efficiency and branding benefits. 

Kathryn's success with Anaphora has inspired platform adoption for other use cases within PCNA and across other companies within Porsche Group in North America, as stakeholders have recognized its efficiency and branding benefits. 

Kathryn's success with Anaphora has inspired platform adoption for other use cases within PCNA and across other companies within Porsche Group in North America, as stakeholders have recognized its efficiency and branding benefits. 

Key takeaways for HR professionals, from an HR professional

Key takeaways for HR professionals, from an HR professional

Key takeaways for HR professionals, from an HR professional

Kathryn’s industry insights

Kathryn’s industry insights

Kathryn’s industry insights

Kathryn’s industry insights

Your internal brand is as important as its external image. Every internal communication—whether operational updates or engagement initiatives - should consistently reflect your brand's highest standards. This consistency fosters a strong sense of pride among employees, turning them into natural brand ambassadors.

Your internal brand is as important as its external image. Every internal communication—whether operational updates or engagement initiatives - should consistently reflect your brand's highest standards. This consistency fosters a strong sense of pride among employees, turning them into natural brand ambassadors.

Your internal brand is as important as its external image. Every internal communication—whether operational updates or engagement initiatives - should consistently reflect your brand's highest standards. This consistency fosters a strong sense of pride among employees, turning them into natural brand ambassadors.

Your internal brand is as important as its external image. Every internal communication—whether operational updates or engagement initiatives - should consistently reflect your brand's highest standards. This consistency fosters a strong sense of pride among employees, turning them into natural brand ambassadors.

Brand-aligned communication

Brand-aligned communication

Brand-aligned communication

Brand-aligned communication

Data-driven targeting

Data-driven targeting

Data-driven targeting

Data-driven targeting

Ensure the right message reaches the right audience at the right time.

Ensure the right message reaches the right audience at the right time.

Ensure the right message reaches the right audience at the right time.

Ensure the right message reaches the right audience at the right time.

Compelling content

Compelling content

Compelling content

Compelling content

Use engaging subject lines and clear calls to action that encourage interaction.

Use engaging subject lines and clear calls to action that encourage interaction.

Use engaging subject lines and clear calls to action that encourage interaction.

Use engaging subject lines and clear calls to action that encourage interaction.

Consistency in branding

Consistency in branding

Consistency in branding

Consistency in branding

Maintain a cohesive visual identity across all communications.

Maintain a cohesive visual identity across all communications.

Maintain a cohesive visual identity across all communications.

Maintain a cohesive visual identity across all communications.

“Internal communication shouldn’t be an afterthought. If employees are proud of the brand, they become your best ambassadors.”

Kathryn Henson

Kathryn Henson

Kathryn Henson

Kathryn Henson

Internal Communications Manager, PCNA

Beyond email communication

A word from our Head of Strategic Partnerships, Marat Pashkevich

A word from our Head of Strategic Partnerships, Marat Pashkevich

A word from our Head of Strategic Partnerships, Marat Pashkevich

A word from our Head of Strategic Partnerships, Marat Pashkevich

Our partnership with Porsche Cars North America (PCNA) has been built on a shared commitment to excellence, precision, and efficiency. Together, we addressed the challenge of unifying communications across a diverse, dispersed workforce, ensuring that internal messages reflected the premium quality and brand consistency Porsche is known for.

By collaborating closely with Kathryn Henson and her team, we streamlined PCNA’s internal communications—reducing manual processes, enhancing data accuracy, and delivering on-brand, engaging messages efficiently. The results: 546 campaigns sent, 211,603 recipients reached, and 169,625 engagements, showcasing a highly connected and engaged workforce.

Our partnership with Porsche Cars North America (PCNA) has been built on a shared commitment to excellence, precision, and efficiency. Together, we addressed the challenge of unifying communications across a diverse, dispersed workforce, ensuring that internal messages reflected the premium quality and brand consistency Porsche is known for.

By collaborating closely with Kathryn Henson and her team, we streamlined PCNA’s internal communications—reducing manual processes, enhancing data accuracy, and delivering on-brand, engaging messages efficiently. The results: 546 campaigns sent, 211,603 recipients reached, and 169,625 engagements, showcasing a highly connected and engaged workforce.

Our partnership with Porsche Cars North America (PCNA) has been built on a shared commitment to excellence, precision, and efficiency. Together, we addressed the challenge of unifying communications across a diverse, dispersed workforce, ensuring that internal messages reflected the premium quality and brand consistency Porsche is known for.

By collaborating closely with Kathryn Henson and her team, we streamlined PCNA’s internal communications—reducing manual processes, enhancing data accuracy, and delivering on-brand, engaging messages efficiently. The results: 546 campaigns sent, 211,603 recipients reached, and 169,625 engagements, showcasing a highly connected and engaged workforce.

Our partnership with Porsche Cars North America (PCNA) has been built on a shared commitment to excellence, precision, and efficiency. Together, we addressed the challenge of unifying communications across a diverse, dispersed workforce, ensuring that internal messages reflected the premium quality and brand consistency Porsche is known for.

By collaborating closely with Kathryn Henson and her team, we streamlined PCNA’s internal communications—reducing manual processes, enhancing data accuracy, and delivering on-brand, engaging messages efficiently. The results: 546 campaigns sent, 211,603 recipients reached, and 169,625 engagements, showcasing a highly connected and engaged workforce.

“Effective internal communication is key to sustaining a brand’s legacy from within.”

Marat Pashkevich

Marat Pashkevich

Marat Pashkevich

Marat Pashkevich

Head of Strategic, Anaphora

Beyond the numbers, our partnership empowered PCNA’s employees to become authentic brand ambassadors, strengthening internal culture and aligning communication with Porsche’s iconic identity. Together, we’ve proven that effective internal communication is key to sustaining a brand’s legacy from within.

Beyond the numbers, our partnership empowered PCNA’s employees to become authentic brand ambassadors, strengthening internal culture and aligning communication with Porsche’s iconic identity. Together, we’ve proven that effective internal communication is key to sustaining a brand’s legacy from within.

Beyond the numbers, our partnership empowered PCNA’s employees to become authentic brand ambassadors, strengthening internal culture and aligning communication with Porsche’s iconic identity. Together, we’ve proven that effective internal communication is key to sustaining a brand’s legacy from within.

Beyond the numbers, our partnership empowered PCNA’s employees to become authentic brand ambassadors, strengthening internal culture and aligning communication with Porsche’s iconic identity. Together, we’ve proven that effective internal communication is key to sustaining a brand’s legacy from within.

The Anaphora impact

The Anaphora impact

The Anaphora impact

The Anaphora impact

Shared vision

Shared vision

Shared vision

Shared vision

Partnered with PCNA to unify communications with a focus on excellence and precision.

Partnered with PCNA to unify communications with a focus on excellence and precision.

Partnered with PCNA to unify communications with a focus on excellence and precision.

Partnered with PCNA to unify communications with a focus on excellence and precision.

Efficient & engaging

Efficient & engaging

Efficient & engaging

Efficient & engaging

546 campaigns, 211K reached, and 169K+ engaged—proving real internal impact.

546 campaigns, 211K reached, and 169K+ engaged—proving real internal impact.

546 campaigns, 211K reached, and 169K+ engaged—proving real internal impact.

546 campaigns, 211K reached, and 169K+ engaged—proving real internal impact.

Brand ambassadors

Brand ambassadors

Brand ambassadors

Brand ambassadors

Empowered employees to embody and champion Porsche’s iconic identity.

Empowered employees to embody and champion Porsche’s iconic identity.

Empowered employees to embody and champion Porsche’s iconic identity.

Empowered employees to embody and champion Porsche’s iconic identity.

Get in touch

Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.

Get in touch

Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.

Get in touch

Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.

About Anaphora

At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.

Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.

By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.

Certification and partnerships

Building success through strategic connections.

Workflow integration

Seamlessly connect all your existing apps.

Connect with our European Team

Andreas Spiik

Commercial Director

andreas.spiik@cetrez.com

+46 705 740 765

Fadi Taih

Account Manager

fadi@cetrez.com

+46 739 364 155

Connect with our American Team

Robin Reichert

Chief Growth Officer

robin@anaphora.tech

+1 404 548 1813

Marat Pashkevich

Head of Strategic Partnerships

marat@anaphora.tech

+1 678 629 0019

Already chosen by the leaders

About Anaphora

At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.

Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.

By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.

Certification and partnerships

Building success through strategic connections.

Workflow integration

Seamlessly connect all your existing apps.

Connect with our European Team

Andreas Spiik

Commercial Director

andreas.spiik@cetrez.com

+46 705 740 765

Fadi Taih

Account Manager

fadi@cetrez.com

+46 739 364 155

Connect with our American Team

Robin Reichert

Chief Growth Officer

robin@anaphora.tech

+1 404 548 1813

Marat Pashkevich

Head of Strategic Partnerships

marat@anaphora.tech

+1 678 629 0019

Already chosen by the leaders

About Anaphora

At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.

Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.

By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.

Certification and partnerships

Building success through strategic connections.

Workflow integration

Seamlessly connect all your existing apps.

Connect with our European Team

Andreas Spiik

Commercial Director

andreas.spiik@cetrez.com

+46 705 740 765

Fadi Taih

Account Manager

fadi@cetrez.com

+46 739 364 155

Connect with our American Team

Robin Reichert

Chief Growth Officier

robin@anaphora.tech

+1 404 548 1813

Marat Pashkevich

Head of Strategic Partnerships

marat@anaphora.tech

+1 678 629 0019

Already chosen by the leaders

About Anaphora

At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.

Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.

By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.

Certification and partnerships

Building success through strategic connections.

Workflow integration

Seamlessly connect all your existing apps.

Connect with our European Team

Andreas Spiik

Commercial Director

andreas.spiik@cetrez.com

+46 705 740 765

Fadi Taih

Account Manager

fadi@cetrez.com

+46 739 364 155

Connect with our American Team

Robin Reichert

Chief Growth Officier

robin@anaphora.tech

+1 404 548 1813

Marat Pashkevich

Head of Strategic Partnerships

marat@anaphora.tech

+1 678 629 0019

Already chosen by the leaders

About Anaphora

At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.

Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.

By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.

Certification and partnerships

Building success through strategic connections.

Workflow integration

Seamlessly connect all your existing apps.

Connect with our European Team

Andreas Spiik

Commercial Director

andreas.spiik@cetrez.com

+46 705 740 765

Fadi Taih

Account Manager

fadi@cetrez.com

+46 739 364 155

Connect with our American Team

Robin Reichert

Chief Growth Officer

robin@anaphora.tech

+1 404 548 1813

Marat Pashkevich

Head of Strategic Partnerships

marat@anaphora.tech

+1 678 629 0019

Already chosen by the leaders

Get in touch

Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.

Get in touch

Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.

anaphora.tech

Sweden • USA • Germany

HQ Sweden: +46 31 806 500

anaphora.tech

Sweden • USA • Germany

HQ Sweden: +46 31 806 500

Get in touch

Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.

anaphora.tech

Sweden • USA • Germany

HQ Sweden: +46 31 806 500

Get in touch

Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.

Get in touch

Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.