Meeting Marketing Manager Jonathan Matos
Newport Beach Automotive Group
Newport Beach Automotive Group
Proudly representing
Executive summary
How Newport Beach Automotive Group engages customers with Anaphora
How Newport Beach Automotive Group engages customers with Anaphora
How Newport Beach Automotive Group engages customers with Anaphora
How Newport Beach Automotive Group engages customers with Anaphora
Newport Beach Automotive Group stands at the pinnacle of ultra-luxury automotive sales, where ownership is not just a transaction but an invitation to an exclusive world of performance, craftsmanship, and prestige.
Representing icons such as Lamborghini, McLaren, Bugatti, and Koenigsegg, the group offers more than vehicles—it curates exceptional, high-touch experiences that reinforce the exclusivity of each brand.
Newport Beach Automotive Group stands at the pinnacle of ultra-luxury automotive sales, where ownership is not just a transaction but an invitation to an exclusive world of performance, craftsmanship, and prestige.
Representing icons such as Lamborghini, McLaren, Bugatti, and Koenigsegg, the group offers more than vehicles—it curates exceptional, high-touch experiences that reinforce the exclusivity of each brand.
Newport Beach Automotive Group stands at the pinnacle of ultra-luxury automotive sales, where ownership is not just a transaction but an invitation to an exclusive world of performance, craftsmanship, and prestige.
Representing icons such as Lamborghini, McLaren, Bugatti, and Koenigsegg, the group offers more than vehicles—it curates exceptional, high-touch experiences that reinforce the exclusivity of each brand.
Newport Beach Automotive Group stands at the pinnacle of ultra-luxury automotive sales, where ownership is not just a transaction but an invitation to an exclusive world of performance, craftsmanship, and prestige.
Representing icons such as Lamborghini, McLaren, Bugatti, and Koenigsegg, the group offers more than vehicles—it curates exceptional, high-touch experiences that reinforce the exclusivity of each brand.
About Newport Beach Automotive Group
About Newport Beach Automotive Group
About Newport Beach Automotive Group
About Newport Beach Automotive Group
Diverse brand portfolio
Diverse brand portfolio
Diverse brand portfolio
Diverse brand portfolio
Representing Lamborghini, McLaren, Bugatti, Koenigsegg, & Pininfarina
Curated luxury inventory
Curated luxury inventory
Curated luxury inventory
Curated luxury inventory
Exclusive selection of new and pre-owned ultra-luxury vehicles.
Premium service & authentic parts
Premium service & authentic parts
Premium service & authentic parts
Premium service & authentic parts
Factory-certified maintenance and genuine parts for optimal performance.
Industry-leading expertise
Industry-leading expertise
Industry-leading expertise
Industry-leading expertise
Experienced professionals in sales, finance, and service.
Luxury marketing redefined
Luxury marketing redefined
Luxury marketing redefined
Luxury marketing redefined
In a landscape where ultra-high-net-worth (UHNW) clients are inundated with competing brand communications, standing out requires a level of precision and personalization that traditional marketing strategies and tools fail to deliver.
In a landscape where ultra-high-net-worth (UHNW) clients are inundated with competing brand communications, standing out requires a level of precision and personalization that traditional marketing strategies and tools fail to deliver.
In a landscape where ultra-high-net-worth (UHNW) clients are inundated with competing brand communications, standing out requires a level of precision and personalization that traditional marketing strategies and tools fail to deliver.
In a landscape where ultra-high-net-worth (UHNW) clients are inundated with competing brand communications, standing out requires a level of precision and personalization that traditional marketing strategies and tools fail to deliver.
Effortless elite engagement
Effortless elite engagement
Effortless elite engagement
Effortless elite engagement
To meet the uncompromising expectations of its clientele, Newport Beach Automotive Group partnered with Anaphora, a cutting-edge solution that streamlines email communication and enhances event execution, ensuring every interaction reflects the sophistication and prestige expected by luxury automotive buyers.
To meet the uncompromising expectations of its clientele, Newport Beach Automotive Group partnered with Anaphora, a cutting-edge solution that streamlines email communication and enhances event execution, ensuring every interaction reflects the sophistication and prestige expected by luxury automotive buyers.
To meet the uncompromising expectations of its clientele, Newport Beach Automotive Group partnered with Anaphora, a cutting-edge solution that streamlines email communication and enhances event execution, ensuring every interaction reflects the sophistication and prestige expected by luxury automotive buyers.
To meet the uncompromising expectations of its clientele, Newport Beach Automotive Group partnered with Anaphora, a cutting-edge solution that streamlines email communication and enhances event execution, ensuring every interaction reflects the sophistication and prestige expected by luxury automotive buyers.
Newport Beach Automotive Group
Proudly representing
Meeting Marketing Manager Jonathan Matos
Meeting Marketing Manager Jonathan Matos
The reality for Newport Beach Automotive Group
Cherie’s strategy to resonate with Key Customers
The reality for Newport Beach Automotive Group
Cherie’s strategy to resonate with Key Customers
Jonathan Matos, Marketing Lead at Newport Beach Automotive Group, understands the unique complexities of engaging a discerning, brand-savvy audience.
Unlike mainstream consumers, these clients are seasoned collectors and connoisseurs who frequently receive marketing outreach from multiple competing luxury brands.
Jonathan Matos, Marketing Lead at Newport Beach Automotive Group, understands the unique complexities of engaging a discerning, brand-savvy audience.
Unlike mainstream consumers, these clients are seasoned collectors and connoisseurs who frequently receive marketing outreach from multiple competing luxury brands.
Jonathan Matos, Marketing Lead at Newport Beach Automotive Group, understands the unique complexities of engaging a discerning, brand-savvy audience.
Unlike mainstream consumers, these clients are seasoned collectors and connoisseurs who frequently receive marketing outreach from multiple competing luxury brands.
Jonathan Matos, Marketing Lead at Newport Beach Automotive Group, understands the unique complexities of engaging a discerning, brand-savvy audience.
Unlike mainstream consumers, these clients are seasoned collectors and connoisseurs who frequently receive marketing outreach from multiple competing luxury brands.
Jonathan Matos
Jonathan Matos
Jonathan Matos
Newport Beach Automotive Group
Marketing Manager
Beyond expectations
For Newport Beach Automotive Group, the stakes are high
For Newport Beach Automotive Group, the stakes are high
For Newport Beach Automotive Group, the stakes are high
For Newport Beach Automotive Group, the stakes are high
Exclusivity must be preserved
Exclusivity must be preserved
Exclusivity must be preserved
Exclusivity must be preserved
Every interaction must feel curated, never mass marketed.
Every interaction must feel curated, never mass marketed.
Every interaction must feel curated, never mass marketed.
Every interaction must feel curated, never mass marketed.
Seamless execution is expected
Seamless execution is expected
Seamless execution is expected
Seamless execution is expected
A flawless experience is not a luxury, it is the standard.
A flawless experience is not a luxury, it is the standard.
A flawless experience is not a luxury, it is the standard.
A flawless experience is not a luxury, it is the standard.
Data must drive decisions
Data must drive decisions
Data must drive decisions
Data must drive decisions
Precision insights are critical for justifying marketing efforts and refining future engagement strategies.
Precision insights are critical for justifying marketing efforts and refining future engagement strategies.
Precision insights are critical for justifying marketing efforts and refining future engagement strategies.
Precision insights are critical for justifying marketing efforts and refining future engagement strategies.
With an increasing number of private unveilings, bespoke test drives, and high-profile events, Jonathan needed a solution that could not only improve efficiency but also elevate the luxury experience his brand delivers.
With an increasing number of private unveilings, bespoke test drives, and high-profile events, Jonathan needed a solution that could not only improve efficiency but also elevate the luxury experience his brand delivers.
With an increasing number of private unveilings, bespoke test drives, and high-profile events, Jonathan needed a solution that could not only improve efficiency but also elevate the luxury experience his brand delivers.
With an increasing number of private unveilings, bespoke test drives, and high-profile events, Jonathan needed a solution that could not only improve efficiency but also elevate the luxury experience his brand delivers.
The solution
Luxury engagement with Anaphora
Luxury engagement with Anaphora
Luxury engagement with Anaphora
Luxury engagement with Anaphora
To deliver an unparalleled level of exclusivity and personalization, Jonathan turned to Anaphora C5 Pro, a SaaS platform that refines customer engagement and ensures that every touchpoint, from email communication to invitations to follow-ups, is as meticulously curated as the vehicles themselves.
A recent Lamborghini unveiling event provided a prime example of how Anaphora transformed the guest experience.
To deliver an unparalleled level of exclusivity and personalization, Jonathan turned to Anaphora C5 Pro, a SaaS platform that refines customer engagement and ensures that every touchpoint, from email communication to invitations to follow-ups, is as meticulously curated as the vehicles themselves.
A recent Lamborghini unveiling event provided a prime example of how Anaphora transformed the guest experience.
To deliver an unparalleled level of exclusivity and personalization, Jonathan turned to Anaphora C5 Pro, a SaaS platform that refines customer engagement and ensures that every touchpoint, from email communication to invitations to follow-ups, is as meticulously curated as the vehicles themselves.
A recent Lamborghini unveiling event provided a prime example of how Anaphora transformed the guest experience.
To deliver an unparalleled level of exclusivity and personalization, Jonathan turned to Anaphora C5 Pro, a SaaS platform that refines customer engagement and ensures that every touchpoint, from email communication to invitations to follow-ups, is as meticulously curated as the vehicles themselves.
A recent Lamborghini unveiling event provided a prime example of how Anaphora transformed the guest experience.
Targeted invitations
Targeted invitations
Targeted invitations
Targeted invitations
Rather than broad email blasts, Jonathan used Anaphora’s segmentation capabilities to target Lamborghini owners and high-potential prospects. These exclusive invitations reinforced the event’s prestige, making guests feel personally selected, not marketed to.
Rather than broad email blasts, Jonathan used Anaphora’s segmentation capabilities to target Lamborghini owners and high-potential prospects. These exclusive invitations reinforced the event’s prestige, making guests feel personally selected, not marketed to.
Rather than broad email blasts, Jonathan used Anaphora’s segmentation capabilities to target Lamborghini owners and high-potential prospects. These exclusive invitations reinforced the event’s prestige, making guests feel personally selected, not marketed to.
Rather than broad email blasts, Jonathan used Anaphora’s segmentation capabilities to target Lamborghini owners and high-potential prospects. These exclusive invitations reinforced the event’s prestige, making guests feel personally selected, not marketed to.
Seamless VIP check-ins
Seamless VIP check-ins
Seamless VIP check-ins
Seamless VIP check-ins
Guests arrived to a concierge-style check-in, powered by Anaphora’s multitenant support on iPads and iPhones. The seamless, discreet process ensured effortless entry while providing real-time attendance insights for the marketing team.
Guests arrived to a concierge-style check-in, powered by Anaphora’s multitenant support on iPads and iPhones. The seamless, discreet process ensured effortless entry while providing real-time attendance insights for the marketing team.
Guests arrived to a concierge-style check-in, powered by Anaphora’s multitenant support on iPads and iPhones. The seamless, discreet process ensured effortless entry while providing real-time attendance insights for the marketing team.
Guests arrived to a concierge-style check-in, powered by Anaphora’s multitenant support on iPads and iPhones. The seamless, discreet process ensured effortless entry while providing real-time attendance insights for the marketing team.
Data-driven and personalized follow-ups
Data-driven and personalized follow-ups
Data-driven and personalized follow-ups
Data-driven and personalized follow-ups
Post-event engagement was meticulously crafted. Anaphora’s data insights enabled high-touch follow-ups, including a refined "Thank You" email with an event wrap-up video.
This approach strengthened brand relationships, ensuring guests felt valued. By leveraging Anaphora, Newport Beach Automotive Group elevated brand prestige, engagement, and marketing impact.
Post-event engagement was meticulously crafted. Anaphora’s data insights enabled high-touch follow-ups, including a refined "Thank You" email with an event wrap-up video.
This approach strengthened brand relationships, ensuring guests felt valued. By leveraging Anaphora, Newport Beach Automotive Group elevated brand prestige, engagement, and marketing impact.
Post-event engagement was meticulously crafted. Anaphora’s data insights enabled high-touch follow-ups, including a refined "Thank You" email with an event wrap-up video.
This approach strengthened brand relationships, ensuring guests felt valued. By leveraging Anaphora, Newport Beach Automotive Group elevated brand prestige, engagement, and marketing impact.
Post-event engagement was meticulously crafted. Anaphora’s data insights enabled high-touch follow-ups, including a refined "Thank You" email with an event wrap-up video.
This approach strengthened brand relationships, ensuring guests felt valued. By leveraging Anaphora, Newport Beach Automotive Group elevated brand prestige, engagement, and marketing impact.
The results
The results
The results
Precision, exclusivity, and impact
Precision, exclusivity, and impact
Precision, exclusivity, and impact
Precision, exclusivity, and impact
The impact of Anaphora was immediate and undeniable, streamlining communication, enhancing event execution, and elevating the overall guest experience.
The impact of Anaphora was immediate and undeniable, streamlining communication, enhancing event execution, and elevating the overall guest experience.
The impact of Anaphora was immediate and undeniable, streamlining communication, enhancing event execution, and elevating the overall guest experience.
The impact of Anaphora was immediate and undeniable, streamlining communication, enhancing event execution, and elevating the overall guest experience.
The Anaphora impact
The Anaphora impact
The Anaphora impact
The Anaphora impact
Increased RSVP rates for exclusive, invitation-only experiences, ensuring that the right clientele engages with the brand in the most meaningful way.
Increased RSVP rates for exclusive, invitation-only experiences, ensuring that the right clientele engages with the brand in the most meaningful way.
Increased RSVP rates for exclusive, invitation-only experiences, ensuring that the right clientele engages with the brand in the most meaningful way.
Increased RSVP rates for exclusive, invitation-only experiences, ensuring that the right clientele engages with the brand in the most meaningful way.
Reduction in no-show rates, preserving the intimacy and prestige of each event.
Reduction in no-show rates, preserving the intimacy and prestige of each event.
Reduction in no-show rates, preserving the intimacy and prestige of each event.
Reduction in no-show rates, preserving the intimacy and prestige of each event.
Increased post-event engagement, with UHNW attendees responding at significantly higher rates to personalized, high-touch follow-ups.
Increased post-event engagement, with UHNW attendees responding at significantly higher rates to personalized, high-touch follow-ups.
Increased post-event engagement, with UHNW attendees responding at significantly higher rates to personalized, high-touch follow-ups.
Increased post-event engagement, with UHNW attendees responding at significantly higher rates to personalized, high-touch follow-ups.
Real-time, accurate reporting, allowing the marketing team to assess event success and optimize future engagement strategies with clean, actionable data.
Real-time, accurate reporting, allowing the marketing team to assess event success and optimize future engagement strategies with clean, actionable data.
Real-time, accurate reporting, allowing the marketing team to assess event success and optimize future engagement strategies with clean, actionable data.
Real-time, accurate reporting, allowing the marketing team to assess event success and optimize future engagement strategies with clean, actionable data.
“Our clientele receives hundreds of marketing emails every day. The difference with Anaphora is that it allows us to ensure our messaging is precise, relevant, and never feels like spam. When they receive an invitation from us, they know it’s not just another promotion, they’re being invited to something truly special.”
Jonathan Matos
Jonathan Matos
Jonathan Matos
Jonathan Matos
Marketing Manager, Newport Beach Automotive Group
Beyond transactional business
Beyond transactional business
Beyond transactional business
A word from our Head of Strategic Partnerships, Marat Pashkevich
A word from our Head of Strategic Partnerships, Marat Pashkevich
A word from our Head of Strategic Partnerships, Marat Pashkevich
A word from our Head of Strategic Partnerships, Marat Pashkevich
For Newport Beach Automotive Group, precision isn’t optional—it’s the currency of credibility in ultra-luxury automotive.
Through our partnership, we’ve redefined luxury brand engagement, using clean data, hyper-personalized communication, and seamless event execution to create exclusive, high-value experiences.
For luxury automotive brands, the lesson is clear: for ultra-high-net-worth clients, precision is the ultimate luxury.
For Newport Beach Automotive Group, precision isn’t optional—it’s the currency of credibility in ultra-luxury automotive.
Through our partnership, we’ve redefined luxury brand engagement, using clean data, hyper-personalized communication, and seamless event execution to create exclusive, high-value experiences.
For luxury automotive brands, the lesson is clear: for ultra-high-net-worth clients, precision is the ultimate luxury.
For Newport Beach Automotive Group, precision isn’t optional—it’s the currency of credibility in ultra-luxury automotive.
Through our partnership, we’ve redefined luxury brand engagement, using clean data, hyper-personalized communication, and seamless event execution to create exclusive, high-value experiences.
For luxury automotive brands, the lesson is clear: for ultra-high-net-worth clients, precision is the ultimate luxury.
For Newport Beach Automotive Group, precision isn’t optional—it’s the currency of credibility in ultra-luxury automotive.
Through our partnership, we’ve redefined luxury brand engagement, using clean data, hyper-personalized communication, and seamless event execution to create exclusive, high-value experiences.
For luxury automotive brands, the lesson is clear: for ultra-high-net-worth clients, precision is the ultimate luxury.
“The future of automotive marketing isn't about reach, it's about relevance. Leading brands are redefining engagement—one-size-fits-all marketing is gone. Today’s buyers expect personalized experiences that align with their lifestyle and values.”
Marat Pashkevich
Marat Pashkevich
Marat Pashkevich
Marat Pashkevich
Head of Strategic, Anaphora
The Anaphora impact
The Anaphora impact
The Anaphora impact
The Anaphora impact
Market visibility
Market visibility
Market visibility
Market visibility
Clear tracking of dealer activities
Clear tracking of dealer activities
Clear tracking of dealer activities
Clear tracking of dealer activities
Brand compliance
Brand compliance
Brand compliance
Brand compliance
Standardized email and event templates
Standardized email and event templates
Standardized email and event templates
Standardized email and event templates
Lead management
Lead management
Lead management
Lead management
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
GDPR compliance
GDPR compliance
GDPR compliance
GDPR compliance
Salesforce as secure data source.
Salesforce as secure data source.
Salesforce as secure data source.
Salesforce as secure data source.
ROI tracking
ROI tracking
ROI tracking
ROI tracking
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Consistent experience
Consistent experience
Consistent experience
Consistent experience
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST