Marketing strategies and insights by Cherie Andrén
Porsche Center Gothenburg
Porsche Center Gothenburg
Hedin Performance Cars
Meet Cherie Andrén from Porsche Center Gothenburg
Meet Cherie Andrén from Porsche Center Gothenburg
Meet Cherie Andrén from Porsche Center Gothenburg
Meet Cherie Andrén from Porsche Center Gothenburg
In the heart of Sweden's luxury automotive scene, Porsche Center Gothenburg stands as a shining example of excellence and innovation, powered by a team of dedicated professionals led by none other than Cherie Andrén.
As the Marketing Manager, Cherie brings a vibrant new perspective to the world of high-performance vehicles, transforming the traditional dealership experience into something truly extraordinary.
In the heart of Sweden's luxury automotive scene, Porsche Center Gothenburg stands as a shining example of excellence and innovation, powered by a team of dedicated professionals led by none other than Cherie Andrén.
As the Marketing Manager, Cherie brings a vibrant new perspective to the world of high-performance vehicles, transforming the traditional dealership experience into something truly extraordinary.
In the heart of Sweden's luxury automotive scene, Porsche Center Gothenburg stands as a shining example of excellence and innovation, powered by a team of dedicated professionals led by none other than Cherie Andrén.
As the Marketing Manager, Cherie brings a vibrant new perspective to the world of high-performance vehicles, transforming the traditional dealership experience into something truly extraordinary.
In the heart of Sweden's luxury automotive scene, Porsche Center Gothenburg stands as a shining example of excellence and innovation, powered by a team of dedicated professionals led by none other than Cherie Andrén.
As the Marketing Manager, Cherie brings a vibrant new perspective to the world of high-performance vehicles, transforming the traditional dealership experience into something truly extraordinary.
“As a Marketing Manager, my primary goal has always been to not just reach, but deeply resonate with our customers, crafting experiences that linger and foster deep brand loyalty.”
Cherie Andrén
Cherie Andrén
Cherie Andrén
Cherie Andrén
Marketing Manager, Hedin Performance Cars
Transforming luxury automotive
Cherie Andren's Impact
Cherie Andren's Impact
Cherie Andren's Impact
Cherie Andren's Impact
Innovative marketing approach
Innovative marketing approach
Innovative marketing approach
Innovative marketing approach
Leveraged her showbiz background to bring a fresh, creative marketing strategy to Porsche Center Gothenburg differentiating it in a competitive market.
Leveraged her showbiz background to bring a fresh, creative marketing strategy to Porsche Center Gothenburg differentiating it in a competitive market.
Leveraged her showbiz background to bring a fresh, creative marketing strategy to Porsche Center Gothenburg differentiating it in a competitive market.
Leveraged her showbiz background to bring a fresh, creative marketing strategy to Porsche Center Gothenburg differentiating it in a competitive market.
Enhanced customer engagement
Enhanced customer engagement
Enhanced customer engagement
Enhanced customer engagement
Developed creative strategies that turned each Porsche Center visit into a memorable event, significantly boosting customer engagement.
Developed creative strategies that turned each Porsche Center visit into a memorable event, significantly boosting customer engagement.
Developed creative strategies that turned each Porsche Center visit into a memorable event, significantly boosting customer engagement.
Developed creative strategies that turned each Porsche Center visit into a memorable event, significantly boosting customer engagement.
Established market leadership
Established market leadership
Established market leadership
Established market leadership
Solidified Porsche Center Gothenburgs' position as a leader in Sweden's luxury automotive market through her dedication to exceptional customer experiences.
Solidified Porsche Center Gothenburgs' position as a leader in Sweden's luxury automotive market through her dedication to exceptional customer experiences.
Solidified Porsche Center Gothenburgs' position as a leader in Sweden's luxury automotive market through her dedication to exceptional customer experiences.
Solidified Porsche Center Gothenburgs' position as a leader in Sweden's luxury automotive market through her dedication to exceptional customer experiences.
Marketing strategies and insights by Cherie Andrén
Marketing strategies and insights by Cherie Andrén
Porsche Center Gothenburg
Hedin Performance Cars
Redefining luxury marketing communication
Cherie’s strategy to resonate
with Key Customers
Cherie’s strategy to resonate with Key Customers
Cherie’s strategy to resonate with Key Customers
Cherie’s strategy to resonate
with Key Customers
The introduction of Anaphora was a watershed moment, dramatically transforming our approach by offering a streamlined, user-friendly platform that made it effortlessly easy to connect with our clientele.
Its intuitive interface and robust capabilities significantly minimized the learning curve, allowing our team to channel their energies into creative strategies and meaningful customer interactions, thereby redefining the benchmarks for digital marketing excellence in the luxury automotive industry.
The introduction of Anaphora was a watershed moment, dramatically transforming our approach by offering a streamlined, user-friendly platform that made it effortlessly easy to connect with our clientele.
Its intuitive interface and robust capabilities significantly minimized the learning curve, allowing our team to channel their energies into creative strategies and meaningful customer interactions, thereby redefining the benchmarks for digital marketing excellence in the luxury automotive industry.
The introduction of Anaphora was a watershed moment, dramatically transforming our approach by offering a streamlined, user-friendly platform that made it effortlessly easy to connect with our clientele.
Its intuitive interface and robust capabilities significantly minimized the learning curve, allowing our team to channel their energies into creative strategies and meaningful customer interactions, thereby redefining the benchmarks for digital marketing excellence in the luxury automotive industry.
The introduction of Anaphora was a watershed moment, dramatically transforming our approach by offering a streamlined, user-friendly platform that made it effortlessly easy to connect with our clientele.
Its intuitive interface and robust capabilities significantly minimized the learning curve, allowing our team to channel their energies into creative strategies and meaningful customer interactions, thereby redefining the benchmarks for digital marketing excellence in the luxury automotive industry.
“As a Marketing Manager, my primary goal has always been to not just reach, but deeply resonate with our customers, crafting experiences that linger and foster deep brand loyalty.”
Cherie Andrén
Cherie Andrén
Cherie Andrén
Cherie Andrén
Marketing Manager, Hedin Performance Cars
Without Anaphora
Without Anaphora
Without Anaphora
Without Anaphora
Low customer loyalty
Low customer loyalty
Low customer loyalty
Low customer loyalty
Struggles to build lasting customer connections.
Struggles to build lasting customer connections.
Struggles to build lasting customer connections.
Struggles to build lasting customer connections.
Inefficient tools
Inefficient tools
Inefficient tools
Inefficient tools
Previous tools lacked efficiency and simplicity.
Previous tools lacked efficiency and simplicity.
Previous tools lacked efficiency and simplicity.
Previous tools lacked efficiency and simplicity.
Hard to get started
Hard to get started
Hard to get started
Hard to get started
Low usability and steep learning curves.
Low usability and steep learning curves.
Low usability and steep learning curves.
Low usability and steep learning curves.
Limited creative focus
Limited creative focus
Limited creative focus
Limited creative focus
Limited time for innovative marketing strategies.
Limited time for innovative marketing strategies.
Limited time for innovative marketing strategies.
Limited time for innovative marketing strategies.
Unmet market standards
Unmet market standards
Unmet market standards
Unmet market standards
Challenges meeting luxury market expectations.
Challenges meeting luxury market expectations.
Challenges meeting luxury market expectations.
Challenges meeting luxury market expectations.
Productivity gaps
Productivity gaps
Productivity gaps
Productivity gaps
Processes and software lacks speed and efficiency.
Processes and software lacks speed and efficiency.
Processes and software lacks speed and efficiency.
Processes and software lacks speed and efficiency.
Marketing strategies by Cherie Andrén
Wins and insights
Wins and insights
Wins and insights
Wins and insights
My initial encounter with Anaphora was marked by an immediate appreciation for its elegant simplicity and sleek interface.
Navigating through the various modules, whether it was assembling a newsletter or configuring an event module, was intuitively straightforward.
What stood out, in particular, was the exceptional level of support provided.
My initial encounter with Anaphora was marked by an immediate appreciation for its elegant simplicity and sleek interface.
Navigating through the various modules, whether it was assembling a newsletter or configuring an event module, was intuitively straightforward.
What stood out, in particular, was the exceptional level of support provided.
My initial encounter with Anaphora was marked by an immediate appreciation for its elegant simplicity and sleek interface.
Navigating through the various modules, whether it was assembling a newsletter or configuring an event module, was intuitively straightforward.
What stood out, in particular, was the exceptional level of support provided.
My initial encounter with Anaphora was marked by an immediate appreciation for its elegant simplicity and sleek interface.
Navigating through the various modules, whether it was assembling a newsletter or configuring an event module, was intuitively straightforward.
What stood out, in particular, was the exceptional level of support provided.
“The responsiveness and solution-focused approach of the support team were commendable.
This enhanced my user experience and solidified my confidence in using Anaphora for our digital marketing at Porsche Center Gothenburg.”
Cherie Andrén
Cherie Andrén
Cherie Andrén
Marketing Manager, Hedin Performance Cars
Marketing Coordinator, Bentley Lyon
Marketing Coordinator, Bentley Lyon
The Anaphora impact
The Anaphora impact
The Anaphora impact
The Anaphora impact
User confidence
User confidence
User confidence
User confidence
Sleek, intuitive design that’s user-friendly from start.
Sleek, intuitive design that’s user-friendly from start.
Sleek, intuitive design that’s user-friendly from start.
Sleek, intuitive design that’s user-friendly from start.
Targeted engagement
Targeted engagement
Targeted engagement
Targeted engagement
Enables tailored invitations for direct client connections.
Enables tailored invitations for direct client connections.
Enables tailored invitations for direct client connections.
Enables tailored invitations for direct client connections.
Exceptional support
Exceptional support
Exceptional support
Exceptional support
Dedicated team that ensures a seamless user journey.
Dedicated team that ensures a seamless user journey.
Dedicated team that ensures a seamless user journey.
Dedicated team that ensures a seamless user journey.
Campaign impact
Campaign impact
Campaign impact
Campaign impact
Empowers visually appealing, targeted marketing.
Empowers visually appealing, targeted marketing.
Empowers visually appealing, targeted marketing.
Empowers visually appealing, targeted marketing.
Safeguard brand
Safeguard brand
Safeguard brand
Safeguard brand
Unified and seamless brand experience.
Unified and seamless brand experience.
Unified and seamless brand experience.
Unified and seamless brand experience.
Lead nurturing
Lead nurturing
Lead nurturing
Lead nurturing
Anaphora supports consistent engagement with prospects.
Anaphora supports consistent engagement with prospects.
Anaphora supports consistent engagement with prospects.
Anaphora supports consistent engagement with prospects.
Marketing strategies by Cherie Andrén
Marketing strategies by Cherie Andrén
Marketing strategies by Cherie Andrén
Outperforming competitors with Anaphoras tech
Outperforming competitors with Anaphoras tech
Outperforming competitors with Anaphoras tech
Outperforming competitors with Anaphoras tech
Leveraging Anaphora has become a cornerstone in our strategy to distinguish ourselves from competitors at Porsche Center Gothenburg.
We've harnessed the platform's capabilities to send personalized and targeted invitations, creating a sense of exclusivity and direct connection with our clients.
For smaller events, we sometimes rely solely on Anaphora, capitalizing on its efficiency and user-friendly interface.
Additionally, we've innovatively utilized Anaphora to create landing pages for four of our models, driving traffic from a variety of sources, including Meta ads and banners.
Leveraging Anaphora has become a cornerstone in our strategy to distinguish ourselves from competitors at Porsche Center Gothenburg.
We've harnessed the platform's capabilities to send personalized and targeted invitations, creating a sense of exclusivity and direct connection with our clients.
For smaller events, we sometimes rely solely on Anaphora, capitalizing on its efficiency and user-friendly interface.
Additionally, we've innovatively utilized Anaphora to create landing pages for four of our models, driving traffic from a variety of sources, including Meta ads and banners.
Leveraging Anaphora has become a cornerstone in our strategy to distinguish ourselves from competitors at Porsche Center Gothenburg.
We've harnessed the platform's capabilities to send personalized and targeted invitations, creating a sense of exclusivity and direct connection with our clients.
For smaller events, we sometimes rely solely on Anaphora, capitalizing on its efficiency and user-friendly interface.
Additionally, we've innovatively utilized Anaphora to create landing pages for four of our models, driving traffic from a variety of sources, including Meta ads and banners.
Leveraging Anaphora has become a cornerstone in our strategy to distinguish ourselves from competitors at Porsche Center Gothenburg.
We've harnessed the platform's capabilities to send personalized and targeted invitations, creating a sense of exclusivity and direct connection with our clients.
For smaller events, we sometimes rely solely on Anaphora, capitalizing on its efficiency and user-friendly interface.
Additionally, we've innovatively utilized Anaphora to create landing pages for four of our models, driving traffic from a variety of sources, including Meta ads and banners.
Problems we solved
Problems we solved
Problems we solved
Problems we solved
Boosted engagement
Personalized outreach strategies
Simplified test drive events
Tailored follow-ups for trust
Beyond email
Beyond email
Anaphoras’ lead generation tools have been essential for precise, targeted mailings, enriching our database and nurturing leads.
Anaphoras’ lead generation tools have been essential for precise, targeted mailings, enriching our database and nurturing leads.
Anaphoras’ lead generation tools have been essential for precise, targeted mailings, enriching our database and nurturing leads.
Anaphoras’ lead generation tools have been essential for precise, targeted mailings, enriching our database and nurturing leads.
Digital leadership
Digital leadership
Our diverse use of Anaphora across digital marketing activities, from events to sponsorships, sets us apart, positioning us as pioneers in the industry.
Our diverse use of Anaphora across digital marketing activities, from events to sponsorships, sets us apart, positioning us as pioneers in the industry.
Our diverse use of Anaphora across digital marketing activities, from events to sponsorships, sets us apart, positioning us as pioneers in the industry.
Our diverse use of Anaphora across digital marketing activities, from events to sponsorships, sets us apart, positioning us as pioneers in the industry.
Marketing strategies by Cherie Andrén
Marketing strategies by Cherie Andrén
Marketing strategies by Cherie Andrén
The biggest value of using Anaphora
The biggest value of using Anaphora
The biggest value of using Anaphora
The biggest value of using Anaphora
The paramount value of using Anaphora for me lies in its ease of use, which is particularly crucial in the fast-paced automotive industry where circumstances can change rapidly, demanding swift and effective responses to maintain high-quality outcomes.
This agility and user-friendliness of Anaphora empower us at Porsche Center Gothenburg to adapt quickly to market dynamics and customer needs, ensuring that our marketing initiatives are not only timely but also resonate with our audience's expectations for excellence and innovation.
The paramount value of using Anaphora for me lies in its ease of use, which is particularly crucial in the fast-paced automotive industry where circumstances can change rapidly, demanding swift and effective responses to maintain high-quality outcomes.
This agility and user-friendliness of Anaphora empower us at Porsche Center Gothenburg to adapt quickly to market dynamics and customer needs, ensuring that our marketing initiatives are not only timely but also resonate with our audience's expectations for excellence and innovation.
The paramount value of using Anaphora for me lies in its ease of use, which is particularly crucial in the fast-paced automotive industry where circumstances can change rapidly, demanding swift and effective responses to maintain high-quality outcomes.
This agility and user-friendliness of Anaphora empower us at Porsche Center Gothenburg to adapt quickly to market dynamics and customer needs, ensuring that our marketing initiatives are not only timely but also resonate with our audience's expectations for excellence and innovation.
The paramount value of using Anaphora for me lies in its ease of use, which is particularly crucial in the fast-paced automotive industry where circumstances can change rapidly, demanding swift and effective responses to maintain high-quality outcomes.
This agility and user-friendliness of Anaphora empower us at Porsche Center Gothenburg to adapt quickly to market dynamics and customer needs, ensuring that our marketing initiatives are not only timely but also resonate with our audience's expectations for excellence and innovation.
“Sometimes things do not go as planned, but then we can always rely on Anaphoras’ support to solve the problems for us, ensuring our marketing campaigns continue to deliver exceptional results."
Cherie Andrén
Cherie Andrén
Cherie Andrén
Cherie Andrén
Marketing Manager, Hedin Performance Cars
Key results of the sales campaign
Key results of the sales campaign
Key results of the sales campaign
Key results of the sales campaign
64
%
%
%
Click-to-open-rate
Click-to-open-rate
Click-to-open-rate
Click-to-open-rate
Industry average
9-25%
Industry average 9-25%
Industry average 9-25%
Industry average
9-25%
4
%
%
%
Click-through-rate
Click-through-rate
Click-through-rate
Click-through-rate
Industry average
2.62%
Industry average 2.62%
Industry average 2.62%
Industry average
2.62%
Insights from our Account Manager
Insights from our Account Manager
Insights from our Account Manager
Insights from our Account Manager
Partnering with Cherie and her exceptional team has been a revelation. The collaboration is genuinely reciprocal; they offer us invaluable insights that enrich our understanding and approach.
Our curiosity, paired with their openness and generosity, has undoubtedly led to significant business outcomes.
This collaborative approach promises to enhance our offerings and drive even greater success, setting a shining example of partnership synergy in the luxury automotive industry.
Partnering with Cherie and her exceptional team has been a revelation. The collaboration is genuinely reciprocal; they offer us invaluable insights that enrich our understanding and approach.
Our curiosity, paired with their openness and generosity, has undoubtedly led to significant business outcomes.
This collaborative approach promises to enhance our offerings and drive even greater success, setting a shining example of partnership synergy in the luxury automotive industry.
Partnering with Cherie and her exceptional team has been a revelation. The collaboration is genuinely reciprocal; they offer us invaluable insights that enrich our understanding and approach.
Our curiosity, paired with their openness and generosity, has undoubtedly led to significant business outcomes.
This collaborative approach promises to enhance our offerings and drive even greater success, setting a shining example of partnership synergy in the luxury automotive industry.
Partnering with Cherie and her exceptional team has been a revelation. The collaboration is genuinely reciprocal; they offer us invaluable insights that enrich our understanding and approach.
Our curiosity, paired with their openness and generosity, has undoubtedly led to significant business outcomes.
This collaborative approach promises to enhance our offerings and drive even greater success, setting a shining example of partnership synergy in the luxury automotive industry.
“Cherie’s team achieves a click-to-open rate exceeding 60%, far surpassing the industry norm of 9-35%—setting a new benchmark in luxury automotive marketing.”
Fadi Taih
Fadi Taih
Fadi Taih
Fadi Taih
Account Manager, Anaphora
The Anaphora impact
The Anaphora impact
The Anaphora impact
The Anaphora impact
Market visibility
Market visibility
Market visibility
Market visibility
Clear tracking of dealer activities
Clear tracking of dealer activities
Clear tracking of dealer activities
Clear tracking of dealer activities
Brand compliance
Brand compliance
Brand compliance
Brand compliance
Standardized email and event templates
Standardized email and event templates
Standardized email and event templates
Standardized email and event templates
Lead management
Lead management
Lead management
Lead management
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
GDPR compliance
GDPR compliance
GDPR compliance
GDPR compliance
Salesforce as secure data source.
Salesforce as secure data source.
Salesforce as secure data source.
Salesforce as secure data source.
ROI tracking
ROI tracking
ROI tracking
ROI tracking
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Consistent experience
Consistent experience
Consistent experience
Consistent experience
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST