How Bentley Lyon accelerated sales with Anaphora
How Bentley Lyon accelerated sales with Anaphora
How Bentley Lyon accelerated sales with Anaphora
Bentley Lyon
Bentley Lyon
Bentley Lyon
Bentley Lyon
Passion Automobile Group
Executive summary
Executive summary
Executive summary
Executive summary
Bentley Lyon is on an exciting journey to redefine luxury automotive marketing with the help of Anaphora.
Facing the challenges of preserving Bentley's renowned prestige while connecting with a diverse clientele, the team embraced innovative solutions to elevate their brand experience.
Bentley Lyon is on an exciting journey to redefine luxury automotive marketing with the help of Anaphora.
Facing the challenges of preserving Bentley's renowned prestige while connecting with a diverse clientele, the team embraced innovative solutions to elevate their brand experience.
Bentley Lyon is on an exciting journey to redefine luxury automotive marketing with the help of Anaphora.
Facing the challenges of preserving Bentley's renowned prestige while connecting with a diverse clientele, the team embraced innovative solutions to elevate their brand experience.
Bentley Lyon is on an exciting journey to redefine luxury automotive marketing with the help of Anaphora.
Facing the challenges of preserving Bentley's renowned prestige while connecting with a diverse clientele, the team embraced innovative solutions to elevate their brand experience.
By partnering with Anaphora
By partnering with Anaphora
By partnering with Anaphora
By partnering with Anaphora
Bentley Lyon has transformed how they communicate—ensuring that every email, event, and marketing message resonates with their brand's luxurious essence.
Bentley Lyon has transformed how they communicate—ensuring that every email, event, and marketing message resonates with their brand's luxurious essence.
Bentley Lyon has transformed how they communicate—ensuring that every email, event, and marketing message resonates with their brand's luxurious essence.
Bentley Lyon has transformed how they communicate—ensuring that every email, event, and marketing message resonates with their brand's luxurious essence.
The outcome
The outcome
The outcome
The outcome
A remarkable boost in customer engagement and loyalty, along with a notable increase in sales through focused campaigns.
A remarkable boost in customer engagement and loyalty, along with a notable increase in sales through focused campaigns.
A remarkable boost in customer engagement and loyalty, along with a notable increase in sales through focused campaigns.
A remarkable boost in customer engagement and loyalty, along with a notable increase in sales through focused campaigns.
Key results of the sales campaign
Key results of the sales campaign
Key results of the sales campaign
Key results of the sales campaign
Join us as we explore Bentley Lyon’s inspiring story of overcoming challenges and driving success in the luxury automotive market with Anaphora by their side.
Join us as we explore Bentley Lyon’s inspiring story of overcoming challenges and driving success in the luxury automotive market with Anaphora by their side.
Join us as we explore Bentley Lyon’s inspiring story of overcoming challenges and driving success in the luxury automotive market with Anaphora by their side.
Join us as we explore Bentley Lyon’s inspiring story of overcoming challenges and driving success in the luxury automotive market with Anaphora by their side.
50
%
Click-to-open-rate
Click-to-open-rate
Industry average
9-25%
Industry average
9-25%
50
%
Click-to-open-rate
Industry average 9-25%
26
%
Click-through-rate
Industry average 0.5-2.62%
26
%
Click-through-rate
Click-through-rate
Industry average
0.5-2.62%
Industry average
0.5-2.62%
Passion Automobile Group
Passion Automobile Group
Passion Automobile Group
Passion Automobile Group
Passion Automobile Group is a leading automotive distributor in Eastern France, with over 50 years of experience.
Passion Automobiles is recognized for its operational excellence and commitment to corporate social responsibility, earning the Alsace Excellence label.
Passion Automobile Group is a leading automotive distributor in Eastern France, with over 50 years of experience.
Passion Automobiles is recognized for its operational excellence and commitment to corporate social responsibility, earning the Alsace Excellence label.
Passion Automobile Group is a leading automotive distributor in Eastern France, with over 50 years of experience.
Passion Automobiles is recognized for its operational excellence and commitment to corporate social responsibility, earning the Alsace Excellence label.
Passion Automobile Group is a leading automotive distributor in Eastern France, with over 50 years of experience.
Passion Automobiles is recognized for its operational excellence and commitment to corporate social responsibility, earning the Alsace Excellence label.
In the top 100 auto distributors
In the top 100 auto distributors
In the top 100 auto distributors
In the top 100 auto distributors
1976
1976
1976
Founding year
Founding year
11
11
11
Represented brands
27
27
27
Establishments in France
280
280
280
Collaborators
Bentleys’ reality
Bentleys’ reality
Bentleys’ reality
Bentleys’ reality
In luxury automotive, communication is an art of contrasts. While high-end luxury brands effortlessly attract clients through their sheer prestige, Bentley’s timeless elegance requires a more nuanced approach—one that captivates and compels at every touchpoint.
Grégoire, the Marketing Manager at Passion Automobile Group, oversees a complex landscape where customer engagement is key to driving sales.
From organizing high-profile events like road trips to Monaco to launching exclusive models, his primary goal is to attract high-net-worth prospects and keep them engaged with timely, targeted marketing efforts.
In luxury automotive, communication is an art of contrasts. While high-end luxury brands effortlessly attract clients through their sheer prestige, Bentley’s timeless elegance requires a more nuanced approach—one that captivates and compels at every touchpoint.
Grégoire, the Marketing Manager at Passion Automobile Group, oversees a complex landscape where customer engagement is key to driving sales.
From organizing high-profile events like road trips to Monaco to launching exclusive models, his primary goal is to attract high-net-worth prospects and keep them engaged with timely, targeted marketing efforts.
In luxury automotive, communication is an art of contrasts. While high-end luxury brands effortlessly attract clients through their sheer prestige, Bentley’s timeless elegance requires a more nuanced approach—one that captivates and compels at every touchpoint.
Grégoire, the Marketing Manager at Passion Automobile Group, oversees a complex landscape where customer engagement is key to driving sales.
From organizing high-profile events like road trips to Monaco to launching exclusive models, his primary goal is to attract high-net-worth prospects and keep them engaged with timely, targeted marketing efforts.
In luxury automotive, communication is an art of contrasts. While high-end luxury brands effortlessly attract clients through their sheer prestige, Bentley’s timeless elegance requires a more nuanced approach—one that captivates and compels at every touchpoint.
Grégoire, the Marketing Manager at Passion Automobile Group, oversees a complex landscape where customer engagement is key to driving sales.
From organizing high-profile events like road trips to Monaco to launching exclusive models, his primary goal is to attract high-net-worth prospects and keep them engaged with timely, targeted marketing efforts.
"Unlike our other luxury automotive brands, where customers come to us, Bentley requires proactive efforts. We need to organize events and test drives to attract potential buyers."
Grégoire Billon
Grégoire Billon
Grégoire Billon
Grégoire Billon
Marketing Coordinator,
Marketing Coordinator, Bentley Lyon
Marketing Coordinator, Bentley Lyon
Bentley Lyon
The search for a solution
The search for a solution
The search for a solution
The search for a solution
Before discovering Anaphora, Grégoire had experimented with other marketing platforms, but none delivered the comprehensive features and results he needed.
yield the same results. Performance was low, and limited ability to gain valuable insights to increase performance, engagement, and conversation.”
Before discovering Anaphora, Grégoire had experimented with other marketing platforms, but none delivered the comprehensive features and results he needed.
yield the same results. Performance was low, and limited ability to gain valuable insights to increase performance, engagement, and conversation.”
Before discovering Anaphora, Grégoire had experimented with other marketing platforms, but none delivered the comprehensive features and results he needed.
yield the same results. Performance was low, and limited ability to gain valuable insights to increase performance, engagement, and conversation.”
Before discovering Anaphora, Grégoire had experimented with other marketing platforms, but none delivered the comprehensive features and results he needed.
yield the same results. Performance was low, and limited ability to gain valuable insights to increase performance, engagement, and conversation.”
“I needed a solution that would not only simplify the process of organizing events but also provide insightful data on customer engagement—something essential for any Bentley dealership to perform.”
Grégoire Billon
Grégoire Billon
Grégoire Billon
Grégoire Billon
Marketing Coordinator,
Marketing Coordinator, Bentley Lyon
Marketing Coordinator, Bentley Lyon
Bentley Lyon
Why Anaphora?
Why Anaphora?
Why Anaphora?
Why Anaphora?
Grégoire chose Anaphora because of its proven track record in automotive, allowing him to manage marketing communications effectively, track customer behavior, and organize test drives seamlessly. “Anaphora is really useful.
It enables us to send valuable communication, track the results, and manage bookings for test drives within a couple of minutes” Grégoire notes.
For example, using Anaphora's booking feature, Grégoire can organize slots for test drives during events and follow up with prospects based on real-time data from the platform.
This has helped his team personalize their communication and approach each potential customer more effectively to establish trust, awareness, and loyalty.
Grégoire chose Anaphora because of its proven track record in automotive, allowing him to manage marketing communications effectively, track customer behavior, and organize test drives seamlessly. “Anaphora is really useful.
It enables us to send valuable communication, track the results, and manage bookings for test drives within a couple of minutes” Grégoire notes.
For example, using Anaphora's booking feature, Grégoire can organize slots for test drives during events and follow up with prospects based on real-time data from the platform.
This has helped his team personalize their communication and approach each potential customer more effectively to establish trust, awareness, and loyalty.
Grégoire chose Anaphora because of its proven track record in automotive, allowing him to manage marketing communications effectively, track customer behavior, and organize test drives seamlessly. “Anaphora is really useful.
It enables us to send valuable communication, track the results, and manage bookings for test drives within a couple of minutes” Grégoire notes.
For example, using Anaphora's booking feature, Grégoire can organize slots for test drives during events and follow up with prospects based on real-time data from the platform.
This has helped his team personalize their communication and approach each potential customer more effectively to establish trust, awareness, and loyalty.
Grégoire chose Anaphora because of its proven track record in automotive, allowing him to manage marketing communications effectively, track customer behavior, and organize test drives seamlessly. “Anaphora is really useful.
It enables us to send valuable communication, track the results, and manage bookings for test drives within a couple of minutes” Grégoire notes.
For example, using Anaphora's booking feature, Grégoire can organize slots for test drives during events and follow up with prospects based on real-time data from the platform.
This has helped his team personalize their communication and approach each potential customer more effectively to establish trust, awareness, and loyalty.
Problems we solved
Problems we solved
Problems we solved
Problems we solved
Boosted engagement
Personalized outreach strategies
Simplified test drive events
Tailored follow-ups for trust
Real-world success
Real-world success
Real-world success
Selling a Bentley Continental GT in hours
Selling a Bentley Continental GT in hours
Selling a Bentley Continental GT in hours
Selling a Bentley Continental GT in hours
One of the most remarkable successes Grégoire experienced was selling a Bentley Continental GT in just a few hours, thanks to Anaphora.
After creating a newsletter showcasing their current inventory, Grégoire sent it to around 600 prospects.
Within an hour, a prospect who had just visited another premium dealership contacted him about the Continental GT.
By the same day, the client was in the Bentley showroom for a test drive and purchased the car.
One of the most remarkable successes Grégoire experienced was selling a Bentley Continental GT in just a few hours, thanks to Anaphora.
After creating a newsletter showcasing their current inventory, Grégoire sent it to around 600 prospects.
Within an hour, a prospect who had just visited another premium dealership contacted him about the Continental GT.
By the same day, the client was in the Bentley showroom for a test drive and purchased the car.
One of the most remarkable successes Grégoire experienced was selling a Bentley Continental GT in just a few hours, thanks to Anaphora.
After creating a newsletter showcasing their current inventory, Grégoire sent it to around 600 prospects.
Within an hour, a prospect who had just visited another premium dealership contacted him about the Continental GT.
By the same day, the client was in the Bentley showroom for a test drive and purchased the car.
One of the most remarkable successes Grégoire experienced was selling a Bentley Continental GT in just a few hours, thanks to Anaphora.
After creating a newsletter showcasing their current inventory, Grégoire sent it to around 600 prospects.
Within an hour, a prospect who had just visited another premium dealership contacted him about the Continental GT.
By the same day, the client was in the Bentley showroom for a test drive and purchased the car.
"Within just one hour of sending the newsletter, a prospect reached out, saying, 'That's my car!' He visited the dealership that very same day—and drove off with the purchase," Grégoire recalls.
Grégoire Billon
Grégoire Billon
Grégoire Billon
Grégoire Billon
Marketing Coordinator,
Marketing Coordinator, Bentley Lyon
Marketing Coordinator, Bentley Lyon
Bentley Lyon
Created with Anaphora
Created with Anaphora
Created with Anaphora
This email campaign generated 270,000 EUR in ROI
This email campaign generated 270,000 EUR in ROI.
This email campaign generated 270,000 EUR in ROI.
This email campaign generated 270,000 EUR in ROI.
Beyond sales
Beyond sales
Beyond sales
Boosting after-sales engagement
Boosting after-sales engagement
Boosting after-sales engagement
Boosting after-sales engagement
Anaphora's impact wasn’t limited to just event management, marketing communication and car sales. The platform also enabled Grégoire’s team to drive significant revenue from after-sales services.
In a recent campaign promoting winter accessories, the dealership saw immediate results. “We promoted a winter pack to our existing customers, and within days, three clients purchased the package, each worth around €4,000,” he explains.
Anaphora's impact wasn’t limited to just event management, marketing communication and car sales. The platform also enabled Grégoire’s team to drive significant revenue from after-sales services.
In a recent campaign promoting winter accessories, the dealership saw immediate results. “We promoted a winter pack to our existing customers, and within days, three clients purchased the package, each worth around €4,000,” he explains.
Anaphora's impact wasn’t limited to just event management, marketing communication and car sales. The platform also enabled Grégoire’s team to drive significant revenue from after-sales services.
In a recent campaign promoting winter accessories, the dealership saw immediate results. “We promoted a winter pack to our existing customers, and within days, three clients purchased the package, each worth around €4,000,” he explains.
Anaphora's impact wasn’t limited to just event management, marketing communication and car sales. The platform also enabled Grégoire’s team to drive significant revenue from after-sales services.
In a recent campaign promoting winter accessories, the dealership saw immediate results. “We promoted a winter pack to our existing customers, and within days, three clients purchased the package, each worth around €4,000,” he explains.
This success demonstrated that Anaphora was more than just a tool for general marketing communication; it was a key player in nurturing long-term customer relationships and increasing the lifetime value of each client.
This success demonstrated that Anaphora was more than just a tool for general marketing communication; it was a key player in nurturing long-term customer relationships and increasing the lifetime value of each client.
This success demonstrated that Anaphora was more than just a tool for general marketing communication; it was a key player in nurturing long-term customer relationships and increasing the lifetime value of each client.
This success demonstrated that Anaphora was more than just a tool for general marketing communication; it was a key player in nurturing long-term customer relationships and increasing the lifetime value of each client.
Using Anaphora platform
Using Anaphora platform
Using Anaphora platform
Grégoire’s team results
Grégoire’s team results
Grégoire’s team results
Grégoire’s team results
Expanded revenue streams
Beyond event management and car sales, Anaphora helped boost after-sales revenue.
Expanded revenue streams
Expanded revenue streams
Beyond event management and car sales, Anaphora helped boost after-sales revenue.
Beyond event management and car sales, Anaphora helped boost after-sales revenue.
Successful accessory campaign
A targeted promotion for winter accessories led to immediate purchases.
High-value sales
Three clients quickly bought the €4,00 winter pack, showcasing the platform's effectiveness in driving high-value sales.
Successful accessory campaign
Successful accessory campaign
A targeted promotion for winter accessories led to immediate purchases.
A targeted promotion for winter accessories led to immediate purchases.
High-value sales
High-value sales
Three clients quickly bought the €4,000 winter pack, showcasing the platform's effectiveness in driving high-value sales.
Three clients quickly bought the €4,000 winter pack, showcasing the platform's effectiveness in driving high-value sales.
Beyond business
Beyond business
Beyond business
Insights from our Account Manager Fadi Taih
Insights from our Account Manager Fadi Taih
Insights from our Account Manager Fadi Taih
Insights from our Account Manager Fadi Taih
Partnering with Grégoire at Bentley Lyon has been transformative, refining our strategies and driving success.
His impressive achievements include selling a Bentley Continental GT within hours of sending a newsletter and maximizing after-sales through high-value winter packs and accessories.
Grégoire’s expertise in engaging luxury clients has made email marketing a major revenue driver, while his focus on brand prestige ensures every communication reflects timeless elegance.
Partnering with Grégoire at Bentley Lyon has been transformative, refining our strategies and driving success.
His impressive achievements include selling a Bentley Continental GT within hours of sending a newsletter and maximizing after-sales through high-value winter packs and accessories.
Grégoire’s expertise in engaging luxury clients has made email marketing a major revenue driver, while his focus on brand prestige ensures every communication reflects timeless elegance.
Partnering with Grégoire at Bentley Lyon has been transformative, refining our strategies and driving success.
His impressive achievements include selling a Bentley Continental GT within hours of sending a newsletter and maximizing after-sales through high-value winter packs and accessories.
Grégoire’s expertise in engaging luxury clients has made email marketing a major revenue driver, while his focus on brand prestige ensures every communication reflects timeless elegance.
Partnering with Grégoire at Bentley Lyon has been transformative, refining our strategies and driving success.
His impressive achievements include selling a Bentley Continental GT within hours of sending a newsletter and maximizing after-sales through high-value winter packs and accessories.
Grégoire’s expertise in engaging luxury clients has made email marketing a major revenue driver, while his focus on brand prestige ensures every communication reflects timeless elegance.
“Looking ahead, we see great potential to evolve our platform and align our strategies further. We’re confident this partnership will continue to break new ground and deliver exceptional results in the luxury sector. “
Fadi Taih
Fadi Taih
Fadi Taih
Fadi Taih
Account Manager,
Anaphora
The Anaphora impact
The Anaphora impact
The Anaphora impact
The Anaphora impact
Market visibility
Market visibility
Market visibility
Market visibility
Clear tracking of dealer activities
Clear tracking of dealer activities
Clear tracking of dealer activities
Clear tracking of dealer activities
Brand compliance
Brand compliance
Brand compliance
Brand compliance
Standardized email and event templates
Standardized email and event templates
Standardized email and event templates
Standardized email and event templates
Lead management
Lead management
Lead management
Lead management
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
Harmonized CRM-connected lead processes.
GDPR compliance
GDPR compliance
GDPR compliance
GDPR compliance
Salesforce as secure data source.
Salesforce as secure data source.
Salesforce as secure data source.
Salesforce as secure data source.
ROI tracking
ROI tracking
ROI tracking
ROI tracking
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Structured follow-up for sales and ROI.
Consistent experience
Consistent experience
Consistent experience
Consistent experience
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Cohesive brand journey across touchpoints.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
anaphora.tech
USA: +1 (833) UX FIRST
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
About Anaphora
At Anaphora, we empower luxury brands to achieve brand governance excellence across all dealerships and markets.
Our solutions ensure that every email, event, and marketing message reflects a brand's prestigious identity, creating a unified experience for customers.
By centralizing brand control while allowing local customization, dealers can boost customer awareness and loyalty, enhancing engagement and preference over competitors.
Certification and partnerships
Building success through strategic connections.
Workflow integration
Seamlessly connect all your existing apps.
Connect with our European Team
Already chosen by the leaders
Get in touch
Have something to say? We’d love to hear from you! Whether you want to share feedback, ask a question, or simply make a connection, we’re here to listen.
anaphora.tech
USA: +1 (833) UX FIRST